Why the White Fox?

Why did Steve select the White Fox to name his Real Estate group under? After all, there are far larger, faster, more powerful creatures to “look up to”.  Nope. He believes in the importance of being seasoned, crafty and constantly looking for opportunities which others miss. He does not seek out “cookie-cutter” deals. Those are not where the true opportunities lie.

“The white fox, also called the Arctic fox, is an animal found in some of the coldest and harshest environments in the world. These foxes have developed adaptations that are unique compared to other species that allow them to survive in the cold and dry areas they call home.” [Sciencing.com]